Founded by multi-talented artist, Ntobeko ‘Sishii’ Sishi, The Bowling Club or ‘TBC’ facilitates the management, production and licensing of his personal musical IP catalogue.

TBC fulfils this by producing exciting brand properties, such as the ‘Chamomile Session’ concept, and offering exclusive and non-exclusive marketing opportunities to consumer brands. Campaigns are run through Sishii’s extensive personal brand channels in the form of product placement and affiliate marketing.

Sishii and The Bowling Club have undertaken to release 52 records across a calendar year, each with their own unique ‘Chamomile Session’ video, an unprecedented undertaking in the African music landscape starting 2024.

This project opens an immense marketing opportunity for aligned brands: To reach an audience consistently and organically through a content property for which demand has already been proven, and audience receptiveness is high.

Born from a deep desire to better serve the needs of the modern, independent artist, TBC is the personal solution to the problems faced by Sishii as he navigates his career in the arts.

The Chamomile Session brand property was first introduced on Instagram in 2018 and fast became a great success, garnering, to date, millions of views from around the world, but predominantly from South African audiences.

The concept serves audiences with full length records and ‘Colours Studio’ style performances, on the platforms that they frequent: Instagram (and later YouTube, Twitter, Facebook and TikTok) with absolutely no paywall, link clicking or streaming service subscription required.

This is how TBC and Sishii have been serving the African, and global market and unlocking marketing opportunity for brands.

11 Million+ organic views across Tiktok and Instagram

500K+ organic interactions across Tiktok and Instagram

2M+ organic reach on published content

1,2M+ Cumulative following across Tiktok and Instagram

*as of Oct. 2023 via @sishiiofficial, on all social platforms